When aliens known as the Oni threaten to invade the Earth, they promise to leave under one condition—a randomly-chosen human must win a one-on-one game of tag against Lum, the beautiful daughter of the Oni leader. The "lucky" person selected happens to be the lustful and unlucky high schooler Ataru Moroboshi. Given 10 days to attempt to grab Lum's horns, Ataru realizes how impossible the challenge is as he is faced with Lum's extraterrestrial powers. Motivated by a promise of marriage from his childhood friend Shinobu Miyake, Ataru manages to catch Lum off guard. He mistakenly grabs hold of her bikini top first, but he eventually achieves his true goal. Although the game is over, Lum misunderstands that she is the one whom Ataru wants to marry, and she decides to move in with him. The poor student constantly tries to shake off the clingy Lum while doing his best to reconcile with his desired fiancée. After Ataru's heroic feat results in such a disastrous outcome, it is questionable whether luck will ever be on his side.

As far as it goes, many boys, especially in their teenage years, want to have a girlfriend. Keiki Kiryuu is no exception. One eventful afternoon, his days of yearning for a lover seem to come to an end when he receives a love letter from an anonymous sender—along with a pair of white panties. To determine the identity of his secret admirer, referred to as Cinderella, he proceeds to investigate several possible candidates including his senior Sayuki Tokihara, his underclassman Yuika Koga, and his classmate Mao Nanjou. However, as Keiki seeks to uncover who this mystery girl might be, he comes to know about the perverted fetishes hidden behind each candidate's innocent exteriors... [Written by MAL Rewrite]

The young but feared sorcerer Zagan is a candidate to become a member of the 13 Archdemons—a group of the strongest sorcerers in the world—following the death of their eldest member, Marchosias. When attending the deceased Archdemon's estate auction, Zagan finds something he did not expect: love at first sight. The sorcerer impulsively spends all his money to take Nephelia, a rare elf slave, back to his castle. Given the girl's mysterious and troubling past, there is a lot for Zagan to uncover about his new companion. However, Zagan's lack of experience with the unfamiliar feeling of love leads to many awkward moments between him and Nephelia, whom he calls by the nickname "Nephy." As the two grow closer and get more comfortable around each other, it becomes increasingly evident that Nephy's feelings might not be so different from Zagan's.

In spite of his best time-leaping efforts, Takemichi Hanagaki continuously fails to prevent the present-day death of Hinata Tachibana, his adolescent love. The adult Takemichi grapples with grief and the ramifications of the Tokyo Manji gang's criminal empire—an unintended product of his timeline meddling. Though the gang once operated under the idealistic Manjirou "Mikey" Sano, it has now been taken over by the malicious Tetta Kisaki and, as a result, has abandoned its original optimistic intent. Despite feeling hopeless, Takemichi travels to the past once again to investigate Black Dragon, a rival motorcycle gang whose actions ultimately lead to Hinata's demise. There, he meets the young Hakkai Shiba, a fellow gang member whose older brother, Taiju, tyrannically rules Black Dragon. When Taiju brutally beats Takemichi in a one-sided street brawl, Hakkai attempts to withdraw from Tokyo Manji in apology—an act that Takemichi must prevent to spare Hakkai a grim future. Through a shared tragedy, Takemichi bonds with Chifuyu Matsuno, establishing a close comradery both boys desperately need. With Chifuyu on his side, Takemichi works to unravel the fates of Black Dragon's members, fighting to create a happy future for his loved ones.